20.12.2023 - 09:00 | source: Transfermarkt | Reading Time: 3 mins
Rapid Vienna
Jovan Zivkovic
Talents Calendar 

Jovan Zivkovic: Ostliga top scorer and Rapid Vienna talent is already in high demand

While the former talent of a century, Yusuf Demir, is now struggling with Basel in the relegation battle of the Swiss Super League, a new wonderkid has emerged from the Rapid Vienna academy. Since the start of the season, Jovan Zivkovic has been a much-talked-about member of the Austrian record champions’ first squad. 

Market Value
Jovan Zivkovic
J. Zivkovic Right Winger

In May 2023, the Austrian with Serbian roots signed a professional contract that will keep him with the Viennese-based club until 2026. Back then, the 17-year-old forward was still a rookie in Rapid’s reserve team, which plays in the Austrian second division. Zivkovic managed just five games for Rapid’s second team. But it was Zivkovic’s performances for the academy that had Rapid’s bosses excited. Zivkovic was the Golden Boot winner after he managed 27 goals in 23 games for the U16 in the 2021/22 season. 

Zivkovic remained with the youth teams in 2022/23 and won the prestigious indoor tournament in Sindelfingen with Rapid’s U19. He also scored eight goals in 14 games for the U18, but because of his promotion to the second team, his numbers were reduced. Nonetheless, in the likes of Manchester City, Manchester United, and Bayer Leverkusen, the top clubs, are already lining up to sign Zivkovic. 

Talents Calendar Day 20: Jovan Zivkovic

Despite his enormous talent, CEO Steffen Hofmann made it clear that they didn’t want to burn out the young attacker. “Jovan is a player with an incredible talent and who is nowhere near his potential ceiling,” Hofmann said. “Starting this summer, we want to move him slowly but surely towards professional football, which is why, in the future, he will train with the first team. His footballing abilities are without a doubt; now it is time for him to get used to the more physical aspects and the speed of first-team football.” 

Talents Calendar 2022: How have last year's talents developed?

Paris Brunner | Germany | Market value: –

Paris Brunner is still awaiting his first game with Borussia Dortmund's first team. But the forward has been a star for Germany at the U17 World Cup in Indonesia.


Paul Okon | Australia | Market value: –

Paul Okon is currently making his next steps within the Benfica academy.


Christos Alexiou | Greece | Market value: –
© Christos Alexiou

Christos Alexiou has struggled with injuries and is currently playing for Inter Milan's U18.


Mike Kleijn | Netherlands | Market value: –

Mike Kleijn is still waiting for his Feyenoord debut and has also been converted from being a playmaker to a left-back.


Henry Gray | New Zealand | Market value: €125,000

Born in Germany Henry Gray has fulfilled his dream of moving to Europe by joining Ipswich Town.


Luka Parkadze | Georgia | Market value: €150,000

Luka Parkadze joined Bayern Munich in the summer and was right away loaned out to the Admira Wacker Mödling.


Luphumlo Sifumba | South Africa | Market value: €200,000
© Cape Town City FC

Luphumlo Sifumba is still waiting for a high profile move to Europe.


Omar Megeed | Egypt | Market value: €250,000

Omar Megeed is now a member of Hamburg's first squad.


Martin Kern | Hungary | Market value: €250,000

Martin Kern has made his debut for Puskás Akadémia FC but has struggled with injuries this season.


Theo Sander | Denmark | Market value: €500,000

Theo Sander has left Aalborg BK and joined Danish giants Copenhagen.


Beknaz Almazbekov | Kyrgyzstan | Market value: €500,000
© Galatasaray SK

Beknaz Almazbekov has played three games for Kyrgyzstan but is still waiting to make his first team debut for Galatasaray.


Wisdom Amey | Italy | Market value: €700,000

Wisdom Amey is still awaiting his first team debut for Bologna.


Yarek Gasiorowski | Spain | Market value: €1m

Yarek Gasiorowski is now a member of Valencia's first team and has already featured five times.


Fabio Chiarodia | Italy | Market value: €1m

Fabio Chiarodia joined Gladbach from Werder for €2m and has featured five times for his new club.


Kenan Yildiz | Turkey | Market value: €1m

Since scoring his debut goal for Turkey Kenan Yildiz is considered one of the hottest prospects in European football.


Joshua Wynder | USA | Market value: €1.2m

Joshua Wynderleft Louisville City and joined Benfica in what was a USL Championship record transfer.


Rodrigo Ribeiro | Portugal | Market value: €3m

Rodrigo Ribeiro has already regularly featured for Sporting this season.


Roger | Guinea-Bissau | Market value: €3.5m

Roger is one step further at Braga and has featured in 18 games altogether.


Valentín Carboni | Argentina | Market value: €5m

Valentín Carboni has been loaned out from Inter Milan to Monza where he is supposed to collect much needed playing time.


Jobe Bellingham | England | Market value: €6m

Jobe Bellingham the brother of Real Madrid star Jude Bellingham has joined Sunderland last summer.


Julien Duranville | Belgium | Market value: €8.5m

Julien Duranvillej oined Dortmund for €8.5m last January but has struggled with injuries.


Désiré Doué | France | Market value: €15m

Désiré Doué has already managed 50 games for Stade Rennais and has been called up for France's U21 side.


Antonio Nusa | Norway | Market value: €20m

Despite back problems, Antonio Nusa has become a regular player at Brugge and increased his market value by 400%.


Vitor Roque | Brazil | Market value: €32m

Vitor Roque has underlined his massive potential by making his debut for Brazil.


With that in mind, it isn’t surprising that Zivkovic has yet to feature for the first team in a competitive game. But he did make the bench twice. But for the second team, which was relegated ahead of the season, Zivkovic has become a key player and playmaker. Playing either on the right or the left, the forward has scored nine goals in 13 games for Rapid II, is the fourth-best goalscorer in the Ostliga, and has helped his side secure first place ahead of the winter break. 

“Zivkovic is like Yusuf Demir, a very playful player with good dribble skills,” Area Manager Austria Dorian Schuster said. “Those skills are important to compensate for his smaller physical appearance. But it remains to be seen how transferable those skills are to the Austrian Bundesliga.” 

Rapid Vienna optimistic: Zivkovic will play for Austria 

There is one dangerous aspect from the perspective of the Austrian national team. Like Demir before him, Zivkovic, who is the son of Serbian immigrants, could play for the country of his parents. Indeed, he would be the second player the ÖFB (Austrian Football Federation) has lost to Serbia after Mateo Kovacic. Indeed, before making his debut for Austria’s youth national team in June 2022, Zivkovic featured for Serbia’s U16 national team. “Because he has decided to continue his path with Rapid Vienna, I also believe the ÖFB has a good chance,” Rapid’s assistant coach Stefan Kulovits said to Laola1. “But that is a private decision, which he will have to make together with his parents. I think the doors are open for the ÖFB, however.”

From December 1 to 24, we introduce new players from different countries born in 2006 and 2007. Area managers, users, and data scouts come into play as experts throughout the series. You can follow all those players by adding them to your TM watchlist.

Jovan Zivkovic
Rapid Vienna
Jovan Zivkovic
Date of birth/Age:
May 23, 2006 (17)
Nat.:  Austria Serbia
Current club:
Rapid Vienna
Contract until:
Jun 30, 2026
Right Winger
Market Value:
Rapid Vienna
Total Market Value:
Squad size:
Latest Transfer:
Terence Kongolo